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Wrestle

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Ephesians 6 vs. 12 (NKJV)
For we wrestle not against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this world, against spiritual wickedness in the heavenly places.

Did you know that there are people who work in fields whose only goal is to make things more appealing to you? Of course, you did, these folks are in the market to get your attention and to hold it. That’s why cans are so smooth and cool to the touch, that’s why candy is generally in a bright, colorful wrapper, and that’s why car commercials usually have a pretty girl sitting on it.  

Nowadays it is not just about what you see or hear or touch, it’s about what you taste. Some people work around the clock, on the crunch factor of your favorite chip or cracker.  What does it sound like to your ears? Moreover, how to make the sound just enough to send the right feeling of satisfaction to your brain. 

Do you want to know why you can’t eat just one? The food industry has discovered that a potato cut in 45 millimeters diameter and sliced 1.65 millimeters thick and fried in oil a certain amount of time allows the potato to become more porous and absorb just the right amount of oil, and top it with salt, to make it addictive.

The Food industry has discovered that the right combination of sugars, fats, and salt release the dopamine factor in the brain.

Dopamine is what is responsible for making you feel attentive and in focus, the same feeling you get from the use of cocaine, morphine, and amphetamines.

It seems you can’t break the cycle because you didn’t know that the deck was stacked in their favor and not yours. This is not just about your lack of willpower or your lack of control. This is about a science whose only real purpose is to keep you coming back, even if you don’t know why.

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